A Refreshed Digital Presence Brings New Life to a Trusted Name
Client: Impact Renovations
Services: Website Refresh
Location: Canmore, AB
Industry: Interior Design & Renovations
Client Testimonial
“We are so happy with Becca's services! She listened to us and really understood not only our business but us. She developed our website and we immediately saw return on our investment. She has a ton of knowledge and taught me so much along the way. We would highly recommend her for any of your branding needs.”
- Cindy Ainsley, Owner & Interior Designer
The Project
Having served the Bow Valley for over 25 years, Impact Renovations Canmore built a reputation for craftsmanship, trust, and design-forward renovations.
They engaged Becca Jules & Co. to create a messaging foundation for the brand, elevate its online presence, and build a new website that reflects all aspects of the business: high-quality renovations and custom interior design for both residential and commercial clients.
Opportunities
We identified several key opportunities:
An Updated Website:
Impact Renovations Canmore’s website was five years old. We know how crucial it is for a site to evolve and grow alongside a business, and it was time to bring this one up to their level. Off the bat, we prioritized making it mobile-friendly and optimized for search.A Visual Representation of the Brand:
We saw opportunities to visually represent the brand and reflect the client-first approach and personal touch they’re known for through the design. Most of their business came from word of mouth; their new website needed to echo the trust and credibility of a personal referral.Concisely Communicating the Full Scope:
As a general contractor with in-house design and construction capabilities, it was important to articulate the value of having everything under one roof without overwhelming visitors. We also wanted to visually bridge the gap between construction (think reds, oranges, yellows) and design (neutrals, soft touches).
Before
The Process
Impact’s owners, Kim and Cindy Ansley, envisioned a clean, user-friendly website that felt high-end. We kicked off with a discovery session to fully understand their services, style, and long-term business goals.
Becca Jules & Co. then dove into the strategy, which included SEO keyword research and a messaging foundation. With alignment on tone and structure, we moved swiftly into design, copywriting, and development, all while keeping things strategic and cohesive.
The Solution
We delivered a complete digital refresh that elevated Impact Renovations’ presence and aligned with the heart of their business.
Messaging Foundation
We built a comprehensive messaging foundation to clarify Impact Renovations’ tone, value propositions, and voice. This included:
A confident, inspirational brand tone that balances professionalism with warmth and clarity;
Value propositions that highlight their efficient, full-service process, local network, and the emotional impact they create with each space;
Headlines and foundational copy to be used across the website and future marketing materials.
SEO Strategy & Optimization
No matter how stunning a website is, it can only drive conversions if potential customers can find it. That’s where SEO strategy comes in. We made certain the site would perform well in local search by:
Conducting keyword research to understand their audience’s search behaviour;
Identifying and prioritizing the keywords with the right balance of relevance, competition, and search volume;
Integrating high-value service-related and local keywords naturally into copy and headlines;
Optimizing titles, meta descriptions, and image alt text.
Website Copy & Structure
We wrote the website copy and structured the entire website to:
Clearly communicate what Impact Renovations Canmore offers and why they’re a trusted local choice;
Highlight value to the client at every step;
Improve usability and content flow;
Organize their detailed process into four, easy-to-understand steps;
Create clarity without clutter
Website Design and Development
We crafted a minimalist, modern site design that makes Impact Renovations Canmore’s gorgeous portfolio the stars of the show. We know people want to see the end result, so we leveraged the renovation shots to their fullest, incorporating them in backgrounds, tiles, and featured sections while providing easy access to the portfolio at every turn.
The design also features:
A neutral colour palette with subtle pops of red that tie into their long-standing logo and give a refined nod to their construction root;
Large-format photography, understated geometric shapes, and clean lines to create a modern but approachable aesthetic;
A visual hierarchy that leads with their portfolio and process and layers on details without looking too busy;
Easy navigation with clear calls-to-action (CTAS) like “See Our Work” and “Let’s Connect.”
The Result
In just a few short weeks, Impact Renovations Canmore went from an outdated site to a polished, SEO-optimized digital experience. The end result reflects their 25-year legacy and commitment to creating spaces that transform how people feel in their homes. Becca Jules & Co. delivered:
A Clear Brand Story: The messaging communicates their creative, process-driven approach and positions them as renovation experts and trusted design collaborators
A Modern Design with a Legacy Touch: The clean, high-end site elevates their brand while retaining the logo they’ve used for over 25 years—honouring their history and community roots
Improved Functionality: The site is mobile-optimized and user-friendly with streamlined navigation that helps visitors quickly understand who Impact Renovations is, what they offer, and how to connect
Stronger Visibility: With built-in local SEO optimization, the website now attracts qualified traffic from Canmore and the Bow Valley area
Immediate ROI: Within one week of launch, the new site generated two high-quality leads, one of which closed as a six-figure project
With a cohesive strategy, strong messaging, and refined web experience, Impact Renovations now has a digital foundation as thoughtful and enduring as the spaces they create.
