What I learned our first year in business
Starting Becca Jules & Co. was a leap. I had the experience, I had the vision, and I was ready to build something that actually worked the way it should.
Let me just say this first — if anyone tells you to “build the plane while you fly it,” run. It’s one of the worst mentalities in business. You need structure and a solid idea to get off the ground. You can adjust as you grow, but winging with no direction, structure, or foundation is not a strategy.
One year in, here’s what I’ve learned, straight up.
1. Start simple, expand, then clean it up
You start with a few systems, processes or people. That’s enough to get moving. But once you grow, you need to go back, look at everything, and clean it up. Refine the processes, upgrade the tools, tighten the delivery, and make sure you have the right support. Growth without structure catches up with you fast.
2. You figure out what works by doing it
No one gets the perfect service menu out of the gate. You offer a variety of services, see what gets traction, and then you adjust. Keep the ones that bring results and happy clients. Cut the ones that don’t. It’s trial, error, and paying attention.
3. Know who your best clients are and why
Not everyone is a good fit, and that’s a good thing. Figure out who you actually like working with. Who pays on time, values your time, and respects the process. Build your business around them and stop bending over backwards for people who don’t get it.
4. Get your accounting locked down
Accounting is a pain, but it’s non-negotiable. Find smart people to help you. Use tools that save you time. And keep your books clean. It’s way easier to make decisions, and sleep at night, when you’re not guessing what’s going on with your money.
5. You’ll get a lot of advice. Take what works. Leave the rest
Everyone has something to say, but no one knows your business like you do. Take in the advice, but filter it. You’re the one in charge. Build it in a way that works for you.
6. Prove them wrong
No one sees the full picture but you. They don’t know the vision in your head or the drive in your heart. Not everyone will support you, and that’s fine. Say goodbye to the people who don’t lift you up. Protect your energy. Keep showing up. Keep building. The right people will find you — and the rest weren’t meant to come with you.
7. And lastly, God is in control
You do all the things - build the systems, do the work, serve the clients - and then you trust. When God is in control, it’s like having a path cleared for you. Doors open. Conversations align before they even happen. Things move the way they’re meant to. That’s the difference.
