Client Spotlight: RR Neufert Holdings Corporation
A Legacy of Vision, Values, and Enduring Strength
After leading Global Warranty for nearly 40 years and selling to a major player in the market, Roy enlisted Becca Jules & Co. to bring his holding company to life. With RR Neufert Holdings Corporation, he wanted to create something deeply personal: a new chapter built on legacy, faith, and family.
We approached this project as more than a corporate identity; it needed to represent both Roy’s life’s work and the generations to come. To do this, we crafted a logo emblem composed of four mirrored Rs, to reflect the two Rs in the name and then the two Rs of his daughter's names. This design represents unity, the power of family, and the timeless flow of wisdom across generations.
Subtle details within the design, like the hourglass silhouette, and the heavenly gates structure, pay tribute to the passage of time and the enduring rhythm of legacy. We paired the emblem with refined serif typography and a classic color palette of gold and black.
The visual identity is elevated through gold foil finishes and textured print materials, a tactile expression of permanence, tradition, and quiet luxury. With a brand presence that feels both grounded and transcendent, RR Neufert Holdings stands as a testament to principled leadership and the art of building something that lasts.
“I recently retired after having my own business for over 40 years and selling everything back in January of this year. I now have a holding company that needed a logo, a slogan, a website, and, of course, business cards and stationery.
The team took the time to interview me and ask me questions as to what I wanted to accomplish with this company and what values were important to me.
I was so impressed with their process, and they blew me away with how they captured everything in our logo, the colours they suggested for my new venture, along with the website and everything else I required.
I can’t wait to get started. It feels good to have a business card again. I would recommend them to everyone. I especially appreciated Rebecca for her knowledge, professionalism, and for delivering everything she said she would. She exceeded my expectations at every turn.”
